RETAIL MANAGEMENT SYSTEM

A RETAILER IS A LAST ENTITY IN THE DISTRIBUTION CHANNEL. RETAILERS INCLUDE ALL BUSINESSES

About this Product :

  • A retailer usually plays the role of an intermediary, which links the producers,wholesalers, and the other suppliers with a. consumers. Companies generally prefer to specialize in manufacturing the products, leaving the task of selling the products to an outside party i.e. few wholesalers or retailers.
  • A retailer is any business establishment that directs its marketing efforts towards the enusers for the purpose of selling goods and services. Retailers comprise street vendors, local kirana stores, supermarkets, food joints, saloons, airlines, automobile showrooms, video kiosks,direct marketers, vending machine operators, etc. an organization qualifies to be a retailer only when it derives a major chunk of its revenues from its transactions with end users.

  • Benefits to a. consumers:
    A retailer is any business establishment that directs its marketing efforts towards the enusers for the purpose of selling goods and services. Retailers comprise street vendors, local kirana stores, supermarkets, food joints, saloons, airlines, automobile showrooms, video kiosks,direct marketers, vending machine operators, etc. an organization qualifies to be a retailer only when it derives a major chunk of its revenues from its transactions with end users.
    These activities include:
  • Breaking bulk
  • Providing assortment
  • Holding inventory
  • Providing after sales services
  • Providing information
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